Alcohol commercials on television affect drinking behavior and alcohol recovery
Posted on July 23, 2013
The following study would be useful in a self-empowering addiction treatment program where individuals learn strategies to help them cope with cravings such as those experienced when viewing alcohol-related commercials and other media.
Alcohol Commercials and Drinking Behavior - A Study
Tobacco advertising has been minimized in many locations. Alcohol advertising, on the other hand, is generally accepted in Western societies. Alcohol advertisements on television and the portrayal of drinking in movies paint a positive picture of an addictive and potentially deadly substance. A number of past studies have found an association between alcohol advertising and drinking behavior, and some suggest that exposure to alcohol via television or cinema may lead to a relapse in alcohol recovery. A...
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