Alcohol Advertising Targets Youth
Posted on July 24, 2013
Self-regulation in the alcohol advertising industry is producing ads reminiscent of “Joe Camel” which targets impressionable youth, according to Australian addiction scientists who call for stricter regulation of the ads (Fielder, Donovan, & Ouschan, 2009). In the U.S., where alcohol advertising is also subject to self-regulation by the industry, more than 4,600 young people under the age of 21 died as a result of alcohol use each year. Past studies show that people who start drinking as adolescents have a higher risk of lifelong problematic drinking, ultimately perhaps necessitating a stay in alcohol rehab. Alcohol Advertising Targets Youth
Other studies suggest that young people are more likely to drink when they’re exposed to more alcohol advertising. The Australian rese...
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